April 10
Email Marketing: The Best Investment for Your Business
According to research conducted by Census in the first quarter of 2016, 73% of respondents believe that the return on investment in email marketing is the highest compared to other marketing methods. Studies have shown that email marketing is a more profitable investment than SEO. This is why this form of communication with customers is gaining more and more followers every year.
Email marketing not only allows direct contact with potential customers but also enables the personalization of messages, which increases audience engagement. In the following article, I will present proven email marketing methods that I successfully apply both in my own business and in campaigns for my clients.
Why Email Marketing Surpasses SEO
Email marketing offers several key advantages over SEO. Firstly, email marketing allows for ongoing and direct communication with recipients, leading to higher engagement levels. Additionally, the costs associated with email marketing are typically lower than those of SEO campaigns, and the results can be measured and optimized more quickly.
Effective Email Marketing Strategies
Below are three main email marketing strategies that demonstrate how to increase the reach and effectiveness of your campaigns.
Strategy #1: “Price Dumping”
1. Choosing the Most Popular Products
The first step is to identify the most popular products in your inventory. This can be done by analyzing similar products on platforms like Allegro.pl or Merlin.pl. The “Google Adwords Planner” tool allows you to check how many times a month internet users search for a specific product. This helps you select products that are in high demand.
2. Setting Competitive Prices
Next, choose one or several products on which you can afford minimal profit or even cost-price sales. The goal is to set a price lower than your competitors, attracting more traffic to your store. Many people believe that promotions are a marketing trick, but often the lower product prices are a strategy to attract customers who then purchase other, more profitable products.
3. Introducing Attractive Prices and Advertising
After setting competitive prices, introduce the selected products to your offer at the lowest possible price and launch an advertising campaign on Facebook and Google Adwords. These campaigns will help increase the visibility of your offer. If you already have a large number of fans on Facebook, a small promotional budget will be enough to attract more customers.
4. Utilizing Price Comparison Platforms
Additionally, use popular platforms like Groupon, Mydeal, or Ceneo. Price comparison sites are excellent promotional tools because customers are looking for the lowest prices. Ensure that your products are offered at the lowest prices in these comparisons to attract more customers.
Strategy #2: Mailing to Forum Users
1. Utilizing Forum User Databases
Another effective strategy is utilizing databases of users from thematic forums. For example, if you offer legal services, you can find forums dedicated to various legal topics. This ensures that the target group you direct your mailing to is interested in your offer.
2. Establishing Partnerships with Forum Administrators
Find forums related to your industry via Google and then contact the administrators of the first 10 results. Ask if there is a possibility to direct a mailing to the forum’s users. Negotiate the terms of cooperation, whether paid or in barter form.
3. Verifying the Database
Before proceeding with the mailing campaign, ask the administrators about the size of the database, the frequency of mailings, and the possibility of conducting a test campaign. This allows you to assess the quality of the database and adjust your strategy accordingly.
4. Creating Individual Links
To monitor the effectiveness of the campaign, use individual links that will be unique to each mailing. This can be done using URL shorteners. This way, you know exactly how many people visited your website as a result of the campaign.
Strategy #3: Cross-Promotion
1. Mutual Partner Recommendations
Cross-promotion involves mutual recommendations with other companies. For example, if you run a gardening store, you can collaborate with a plant nursery. You direct traffic from various sources, such as Facebook, YouTube, or Twitter, to your website.
2. Implementing Pop-Ups on Your Website
Place pop-ups on your site encouraging users to sign up for your newsletter in exchange for a gift, such as an ebook on lawn care or a discount on their first purchase. This way, you collect email addresses for further marketing campaigns.
3. “Thank You” Page with Additional Information
After signing up for the newsletter, a user is directed to a “Thank You” page, where you inform them of additional benefits like access to courses or special offers from partners. This increases the added value for the customer and strengthens partnerships.
4. Automating the Process
Ensure the entire process is automated. Collaboration with partners should include informing their customers about your offer, allowing effective expansion of customer databases without manual campaign management.
Conclusion
Email marketing is a powerful tool that can significantly enhance the effectiveness of your marketing efforts. With the right strategies, such as price dumping, mailing to forum users, and cross-promotion, you can achieve higher profits and reach your target audience more effectively. Remember, the key to success is continuous testing and optimization of your campaigns to maximize return on investment.
Soon, I will present more materials on advanced internet marketing techniques to help you further develop your business. If you have any questions or need further clarification, feel free to contact me!
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